Experience by Absolut
Absolut Vodka, the official partner of Club to Club 2013 has decided to organize The Great C2C Experience by Absolut, a special event for the opening night of the festival.
November 7, 2013. The experience included a trip from Milan to Turin (and back) for 20 fans and 20 bloggers, the entrance to the evening concerts and a series of installations at the Officine Grandi Repairs.
For the brand has been the occasion to introduce in Italy the international campaign Transform Today, Beautiful oversaw every aspect of production, from the itinerary to the content offered on board Absolut Bus (a “limousine bus” decorated by the creative studio).
The participants traveled aboard accompanied by music selected by Guido Savini, SRSLY, one of the DJs of the festival.
Client: Bellissimo/Absolut Vodka